Are you giving your product the V sign?

Christmas is over for another year and we are all feeling the effects on our wallet and waist band. Now is the perfect time to reflect on the year that has passed and look ahead to 2020. There’s a reason why so many of us make ‘healthier’ resolutions in January having over indulged for 10 days and burnt the candle at both ends. There is always room for improvement in our lives and the start of a new year seems as good a time as any to implement it.

Veganuary cupcake toppers

One of the biggest resolutions to come out of recent years is Veganuary, which we are supporting with a range of toppers created especially for Veganuary which you can buy on our website here.

This charity was set up to inspire and support people trying to cut out animal products from their diet beginning with taking a pledge to do so for simply one month. Since its introduction in the UK  in 2014, the number of vegans in Britain has quadrupled. This year, they are on course for their biggest year yet with a goal of getting 350,000 participants to sign up. Research has shown that many more take part but prefer to go it alone, but you can find out more on the Veganuary website here.

Plant based green foodBritish retailers are being urged to prepare for the demand of vegan or plant based food items during this time and many are keen to promote the campaign by stocking up on many new products to appeal to the ethical market. Waitrose even installed a dedicated vegan section in 134 of its stores in May last year.

With the huge growth in this market it’s more important than ever to highlight if your food product is suitable for vegans. This is usually done on the packaging using the recognised ‘V’ vegan trademark symbol but what if your product doesn’t come packaged?

Greggs bakery chain hit the headlines last year with the massive success of their vegan sausage roll. Staff distinguish it on the shelves by the different pattern cut into it’s pastry but if your product isn’t served to you by expert staff how do you make it easy for customers to know that your product is suitable for vegans?

Vegan sausage roll labelled with vegan printed rice paper toppersOne simple solution is to use one of our rice paper toppers. Our toppers are vegan approved and have no flavour, better still we can print them full colour with your brand and message ie ‘Plant based’ or ‘Vegan friendly’ then they are just washed onto your bread or pastry product with soya or almond milk and baked as normal. The results are very effective for a minimal fee and the ethical consumer will appreciate the lack of unnecessary packaging.  It’s a win-win situation.

Get in touch today for a sample pack and Happy New Year!Vegan food plate

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